The ingredients used by Aveda impact the world by the business partners we choose and by the type of ingredients we source. Aveda strives to partner with indigenous and traditional communities and to use organic plant-based ingredients whenever possible.

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First beauty company manufacturing with 100% certified wind power.*

Aveda tries to ensure our products will not only benefit our customers through exceptional performance, but will positively impact the people and economies from which the product’s ingredients are sourced. Aveda firmly believes that we will succeed in this effort by striving to use what we call Green Ingredients in our products whenever possible. “Green Ingredients” are one or more of the following:

  • Sourced from organic, sustainable or renewable plant-based origins
  • Represent ecological and cultural diversity by being sourced from different habitats all over the world
  • Provide fair compensation to suppliers
  • Do not negatively impact the ecosystems from which they are sourced
  • Are biodegradable
  • Involve environmentally responsible processing (for example, steam distillation rather than chemical extraction of essential oils)
  • Are animal friendly (Aveda does not conduct animal testing on its products or ask others to do so on our behalf except if required by law, and actively supports the development of alternative methods to animal testing)