The ingredients used by Aveda impact the world by the business partners we choose and by the type of ingredients we source. Aveda strives to partner with indigenous and traditional communities and to use organic plant-based ingredients whenever possible.
First beauty company manufacturing with 100% certified wind power.*
Aveda tries to ensure our products will not only benefit our customers through exceptional performance, but will positively impact the people and economies from which the product’s ingredients are sourced. Aveda firmly believes that we will succeed in this effort by striving to use what we call Green Ingredients in our products whenever possible. “Green Ingredients” are one or more of the following: